Sunday, May 6, 2012

Google's Big Data Analysis Tool - BigQuery!!

Google has rolled out its big data analytics tool, BigQuery, following several months on a limited release.
"Social media intelligence firm Claritics was one of the early users of BigQuery, putting it to work in a web application to help game developers quickly analyse the behaviour of their users.
Crystalloids is another analytics firm which has spent some time working with the tool, on a project for holiday camp operator Center Parcs Europe. BigQuery was used to analyse Center Parcs’ customer reservation data to work out the optimal pricings for accommodation and to identify effective marketing strategies for targeting potential customers.
Case studies for both can be found here and here."
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Finally! As a beta tester I was loving it but the restrictions of qps(queries per second) were really limiting. Now that it's been 'Soft Launched' those restrictions have been massively loosened. Hooray!
I will post some reviews of the new tool and API once I have some time to play and review functionality/limitations.

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